YouTube’s trending tab is one of their most influential, popular, yet very mysterious feature. YouTube has been collating a lot of videos through a series of indistinct algorithms and presents them to every user as an ultimate list of trending videos for the day on their site.
Because of this, it puts aside the suspicion of most people that there are people inside YouTube that are purposely organizing all the videos instead of having a system of the algorithm. We have proof that shows people can influence what videos goes to the trending tab whether intentionally or not, but let us ignore it for now. To understand how the YouTube trending page works, you have to understand what the word “trending” means when it comes to social media.
It is not all about the video views
A lot of YouTube videos have millions of views, but do not break into YouTube’s trending page. You know the reason why? It is because the trending page is a common factor not just how many views it garnered. After all, not because a video has a lot of views, it does not mean it is good.
The trending page has a lot of factors that should be taken into consideration for YouTube to decide that the video is worthy to be in their trending page. It is because the page is more than just what people are watching at the moment. Here are some of YouTube’s official criteria for a video to be considered as “trending.”
According to the official materials from Google, YouTube’s mother company, YouTube Trending promotes in their trending page, videos that are:
- Appealing to a lot of viewers.
- Not misleading, sensational, or not made to be click bait.
- Can capture the scope of what is happening inside YouTube and in the world.
- Novel or surprising.
- YouTube will also consider other signals like:
- How many views the video has.
- The growth rate of the views.
- Where the views of the video come from, including platforms outside YouTube like Facebook, Twitter, or Instagram.
- How old the videos are?
So, what does this mean?
It means that the videos with at least 30,000 views can end up at the top, if it is a video that has a lot of attention, engagement, interest, or if it is a fascinating and newsworthy video. It also means that videos like “Minecraft Gameplay” or videos about how to scratch your back will not go on top of the trending page no matter how many views it gained.
The YouTube trending page is always changing
According to YouTube, the trending video list is always updated, at least once every 15 minutes. It means that you may top the trending page, but will not be there after 15, 30, or 45 minutes. There are a lot of videos posted on YouTube; the trending page is always changing to accommodate other videos.
You can’t pay for your videos to go on top of the trending page
Google’s official line is that YouTube does not accept payment in return for being on top of the trending page. They do not include views from YouTube advertisements in selecting videos that will be included on the trending page. They do not favor specific video creators or content makers.
It seems pretty clear that they don’t want to accept money in return of compromising their trending page. So, hurling money to get your video trending will not work.
YouTube’s trending page is the same all over the world, except for India, for some reason. According to Google, the trending page displays the same list of videos in each country to all YouTube users all over the world except India. That is because, in India, the trending page displays the same list of videos for each of the most common Indic languages.
Read more about the Trending on YouTube here: https://support.google.com/youtube/answer/7239739?hl=en
Only “public” videos have the right to be on the trending page
Videos that are set to “unlisted” or “private” will not be listed on the trending page. So, if there is one thing you can do so that your videos will find its way into the trending page, it is by making it publicly available. That is the only way content owners can manipulate their video to enter the list, nothing more, nothing less.